Victoria Muravyova

Hefring Slab Variable is a modern Slab Serif. Based on simple geometry, it has minimal stroke contrast, solid serif presence and a uniform thickness of strokes. Inspired by the work of the renowned Margaret Vivienne Calvert, Hefring Slab Variable is robust, clear and functional. It supports Latin-based languages, available in Regular and Italic and allows you to create custom weights within the versatile width and weight parameters.

A 1918 poster issued during World War I from the YWCA encouraged women to pitch in to the war effort by joining the “United War Work Campaign”.

The Art Nouveau hand lettering of that poster was a slight throwback to the “Western” or “Victorian” style of typography because of the characters having split serifs.

This is now available as Village Hall JNL, in both regular and oblique versions

The above-the-store signage for many newspaper stands, soda shops, candy stores, luncheonettes and pharmacies of the 1950s and early 1960s were what was referred to as “privilege signs” provided by one of the major cola brands.

Consisting of the brand’s emblems on the left and right, the remainder of the sign would carry the desired message of the storekeeper (such as “Candy – Soda – Newspapers”) in prismatic, embossed metal letters.

Inspired by these vintage signs, Privilege Sign JNL recreates the condensed sans serif lettering style in both regular and oblique versions. The typefaces are solid black, but adding a selected color and a prismatic effect from your favorite graphics program can reproduce the look and feel of those old businesses.

A poster for the publication “The Quartier Latin – A Magazine Devoted to the Arts” featured the magazine’s name in a light Art Nouveau serif style. The Quartier Latin was published between 1896 and 1899 by the American Art Association of Paris.

This is now available as Nouveau Meadow JNL in both regular and oblique versions.

A photo of the now closed [circa-1953] Lowell Municipal Pool (at 1601 N. 28th St.) in Boise, Idaho shows the words “Municipal Pool” formed into the cement of the entrance to the above-ground swimming facility.

Both the lettering and building entrance designs harken back to the Art Deco era and the sign features stencil-like characters.

This inspired a typeface aptly named Municipal Pool JNL, and is available in both regular and oblique versions.

Images of ‘lost’ or forgotten signs from the past are on a number of sites all over the web.

One in particular partially revealed a vintage sign for “J. Yormark Shoes" behind a barbershop sign at 15 – 8th Avenue in New York City. The sign remained until 2014.

The stencil effect made by the formation of the stained glass letters inspired On Your Mark JNL, which is available in both regular and oblique versions. The font’s name is a play on the shoe vendor’s name… “Yormark”.

Unique and decorative signage for many drive-ins, motels, food stores and other businesses of the 1940s had what was referred to as “privilege signs” provided by one of the major cola brands.

Consisting of the brand’s emblem on a decorative panel, the remainder of the sign would carry the desired message of the storekeeper (such as “Drive-In”) in prismatic, embossed metal letters.

Inspired by the Art Deco sans serif style of those vintage signs, Privilege Sign Two JNL recreates the type design in both regular and oblique versions. The typefaces are solid black, but adding a selected color and a prismatic effect from your favorite graphics program can reproduce the look and feel of those old businesses.

This is a companion font to Privilege Sign JNL, which recreates the condensed sans serif lettering of other privilege signs from

the 1950s and early 1960s.

Around 1931, the Los Angeles Times (in partnership with the Richfield Oil Company) installed on its building a moving message board similar to the one at the New York Times in New York City which they dubbed an “electric newspaper”.

The style of characters used on this electronic sign were the basis for the namesake font Electric Newspaper JNL, which is available in both regular and oblique versions.

A blank space to place between words is available on both the solid bar and broken bar keystrokes.

The Brazzari Pro AOE is an unusual but fun geometric typestyle design. It is the historical revival and elaboration of the "Bizarre" typeface created by MacKellar, Smiths, & Jordan Co. in 1884. What began as a basic character set of Capitals, lowercase, numerals, and a small handful of punctuation characters has been expanded to a full character set including unlimited fractionals, superiors & inferiors, ordinals, tabular & proportional figures, and an expanded language glyph set, all with a smallcaps and Caps to Smallcap set to match. Definitely a niché use typeface, however, it has some great appeal.

The letterforms of Brazarri Pro AOE are easy to convert to paths and extend various stems, making this revival something you can really let your imagination run wild with for your designs.

WHAT'S INCLUDED:

Enable the Stylistic Alternates feature for standardized letterforms without the extensions.

Extensive language support. Invocation has accented and special characters that support the following languages: Afrikaans, Albanian, Basque, Bosnian, Breton, Catalan Cornish, Corsican, Croatian, Czech, Danish, Dutch, Embu, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Galician, German, Hungarian, Icelandic, Irish, Indonesian, Italian, Kurdish, Leonese, Luxenbourgish, Malay, Maltese, Manx, Maori, Meru, Morisyen, North Ndebele, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Occitan, Oromo, Polish, Portuguese, Rhaeto-Romanic, Romanian, Scottish Gaelic, Scots, Serbian (Latin), Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Turkish, Walloon, & Welsh.

One of my guilty pleasures is in taking the time to recreate historical typefaces as digital fonts, and expand on their character sets to enable them to be used more widely than their limited originals. A lot of incredible historical typestyles created as wood or metal type with bare bones character sets have been lost or only exist as limited specimen proofs in old books. These typefaces may have more niché uses than modern typefaces, but I believe it is important nonetheless to preserve these typefaces for future generations. These typefaces, if nothing else, can often inspire new creations.

The Klutz AOE Pro Family was inspired by the plethora of naive hand drawn lettering becoming commonplace in modern advertising. What I hadn't seen was a family of hand drawn typefaces, in a range of widths and weights, with both alternate capitals as well as small caps character sets...and so Klutz Pro was born.

The letterforms started with a few letters my daughter had drawn which I expanded on from there. Pulling from inspirations in retro cartoon titling and modern hand lettering playfulness, the full font was born, with weights and width to follow.

Quirky, eclectic, and just a bit ridiculous, it lends itself to a range of design typesetting - although I must confess, even though it all began with the Regular width, the Extra Condensed styles are my personal favorites. What's your favorite?

Threva is a stylish sans serif font with 2 styles, solid and outline. You can combine the two into something creative. The shape is not too stiff, looks modern and elegant